BRANDING CAN BE DEFINED AS A PROGRESS OF USING A NAME,TERM,SYMBOL OR DESIGN IN INDIVIUALITY OR IN SOME COMBINATION TO IDENTIFY A PRODUCT
BRAND NAME STRATEGIES
- INDIVIDUAL BRANDING : EG : P & G : CAMAY,ARIEL,TIDE
- BLANKET FAMILY BRANDING : EG : PHILIPS,SAMSUNG ETC
- SEPARATE FAMILY BRAND NAMES : EG. RELIANCE : VIMAL SAREES,HARMONY FOR CURTAINS
- COMPANY NAME COMBINED WITH INDIVIDUAL NAME : EG BAJAJ : CHETAK,SUNNY BRITANIA : GOODDAY MARIE
